Privacy

At Old Park Dental, we are committed to safeguarding your personal information and ensuring that your privacy is protected. This policy explains how we collect, use, and protect the information you provide to us through our website and in practice.

Information We Collect

We may collect the following personal information:

Your name, address, and contact details (including phone number and email address).
Medical history and information about any medications you are taking.
Payment and billing details.
Records of your visits, including clinical notes, X-rays, photographs, and treatment plans.

How We Use Your Information

We use the information you provide for the following purposes:

To provide dental care and treatment.
To manage your appointments and send reminders via email or SMS (if you opt-in).
To process payments for treatment or services.
To comply with legal and regulatory obligations, including maintaining accurate medical records.
To improve our services and personalise your experience with us.
For marketing purposes, only with your explicit consent (e.g., sharing anonymised images of your smile or teeth).

Data Protection and Security

We store your information securely in compliance with the Data Protection Act and GDPR regulations.

All patient details are stored on a secure computer system.
Only authorised personnel have access to your information, and all staff undergo data protection training.
We will never sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.

Use of Images and X-rays

With your consent, we may use anonymised images and X-rays of your teeth for marketing or educational purposes. Your name or identity will never be disclosed. If you do not wish for your images to be used in this way, please inform us, and we will respect your wishes.

Cookies and Website Data

Our website may use cookies to enhance your browsing experience. Cookies are small text files placed on your device that help us analyse website traffic and understand how visitors use our site.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline them if you prefer.

Your Rights

You have the right to:

Access the personal information we hold about you.
Request corrections to inaccurate or incomplete information.
Withdraw your consent for marketing communications at any time.
Request that we delete your personal information, subject to legal and regulatory obligations to retain medical records.

To exercise your rights or request a copy of your records, please contact us in writing.

Contacting You

We may contact you via email, SMS, or phone for appointment reminders or routine follow-ups. If you would prefer not to receive these communications, please inform our reception team during your next visit or contact us directly.

Complaints

If you believe your privacy has been breached, please contact our Patient Care Department at info@oldparkdental.co.uk or via post addressed to the Practice Manager. We will acknowledge your complaint promptly and aim to resolve it within two weeks. If you are not satisfied with our response, you may escalate your complaint to the Information Commissioner’s Office (ICO).

Updates to This Policy

We may update this privacy policy from time to time to reflect changes in legislation or practice operations. The latest version will always be available on our website.

Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us:
Email: info@oldparkdental.co.uk

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